Brand Identity — 2025-2026
School of Philosophy
A global educational institution teaching practical philosophy for over 90 years, now with a unified visual identity.
Scope
Logo, Identity System, Brand Guidelines, Stationery, Publications, Digital Templates
In Progress
Website, Mobile App
Location
London, UK
The School of Philosophy has been teaching practical philosophy for over 90 years, operating quietly across four continents.
The previous identity had served the School for decades but had become fragmented across branches. We created a unified identity system centered on a mark drawn from phyllotaxis — the mathematical pattern by which leaves arrange themselves as they grow.
01 — The Wordmark
Equal line weight. Neither word dominates. The name is complete only together.
02 — The Mark
A phyllotaxis spiral — the mathematical order by which leaves arrange themselves.
03 — Typography
Sabon sets the tone. Source Sans Pro carries information.
04 — Colour System
Living Order — seven primary colours, each with a clear role.
05 — Applications
One logo, carried across every context without modification.
Next Project
Wavee